@StephanieSAM

@StephanieSAM

1.What’s your name, company, and website URL.

Stephanie Miller, VP, Return Path, www.returnpath.net; Twitter handle is @StephanieSAM

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2.How and when did you first hear of Twitter?

Years ago, as one of our VC/board members is also on the Board there. So we were well aware of the micro-blogging trend.

3. When did you first start Twittering?

A year ago, March of 2007 (I think)

4. Why does Twitter appeal to you? Why do you Twitter?

It didn’t at first. I thought it was sort of a distraction. Same as Facebook – I don’t really care about every minute detail of everyone’s lives. However, once I started focusing on Twitter as a way to have conversations about email and online marketing, I found it to be a great source of inspiration.

5. Did you immediately jump right into Twittering, or did it take you a while to start Twittering regularly?

Absolutely took a while. I listened for a while to about 10 people who I knew had large followings in the social media space. I thought it was sort of boring. Then, I started to participate and found that I could always find conversations about the topic at hand.

6. How much time do you spend each day on Twitter?

Less than an hour. Spaced out.

7. When someone asks you what Twitter is and how it works, how do you describe it?

It’s broadcast channel for sending small blog posts. And it’s a great way to find out about other writings, topics and articles of interest to your business. I also have gotten business from Twitter – some of my followers are now Return Path customers. And I’ve placed speakers at some the events that I program based on what I’ve learned about people from their Twitter stream.

8. If you could follow only three people on Twitter, who would they be and why?

Jeff Rutherford. For obvious reasons. I don’t think I could answer this, it’s contrary to the whole point of Twitter. But I think if I was going to follow three people in the email industry it would be @TamaraGielen of B2B Marketing, Chad White @RetailEmailBlog of Smith Harmon, and @DJ Waldow of Bronto. They all participate and share generously. But there are five more I could add that I find really helpful. It would be Ann Handley of @MarketingProfs, @PaulDunay for B2B Marketing, @Junta Joe (Joe Jaffe) for insightful challenges to the status quo, and @JayBaer (Jason Baer) of Convince & Convert.

9. Do you have any pet peeves re: Twitter?

Sending the same Tweet every hour to make sure “you got the word out.”

10. What do you think Twitter’s future is in 1 year? 5 years? Do you think you’ll still be using it?

Probably not. It will likely integrate somewhere. I’m eager for some consolidation of all these services, maybe I will just map everything back to my personal blog and be done with it ;)

11. Do you use a Twitter desktop client? If so, what do you use? What are your favorite Twitter tools/apps?

I use TweetDeck.

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